We always recommend that businesses “listen” to what is being said about them across the web. An effective way to do this is to set up a listening dashboard, such as iGoogle, which we’ve previously discussed.

Make sure to have Google Alerts and Twitter Search feeds for your company name, key staff, competitors and keywords. Through these tools you can find out what your competitors are doing, and what websites and blogs cover your topics (enabling you to contact them if appropriate).

Mashable has some great tips on managing personal images that come to light (such as those friends and family post on Facebook), and how to get rid of content you don’t want out there.

Establish your social media policy and inform your employees, vendors, and clients. And don’t forget about friends and family that may overhear discussions- make sure they know your social media policies also.


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