Archive for the ‘Citrus clients’ Category


Kiyohara Moffitt is celebrating their 25th anniversary with a new website!

Kiyohara Moffitt is an architectural design firm specializing in custom homes (new and remodels) and commercial design.


A 100% woman-owned business with a firm commitment to serving clients’ needs, and which believes in adding value to a project through thoughtful programming, design and coordination, always placing the welfare and the interests of the owner as first priority.

Colby Creative  specializes in mission-based branding and creative development for independent schools and non-profit organizations.

The Saklan SchoolThe Saklan School is an accredited, non-sectarian, nonprofit co-educational day school.

Their mission is to challenge students to think creatively, act compassionately, and live courageously.

The New York Genome Center (“NYGC”) is an independent, non-profit organization – leveraging the collaborative resources of leading academic medical centers, research universities, and commercial organizations. NYGCs vision is to transform medical research and clinical care in New York through the creation of what will become one of the largest genomics and bioinformatics facilities in North America.

Congratulations KUTOA!

KUTOA, which means “to give” in Swahili, was founded by young entrepreneur, Joey Grassia. The idea was born in late 2009, after Grassia had witnessed the effects of malnutrition during his time in South Asia and after he experienced a health scare of his own.

For every KUTOA health bar you purchase, a nutrition pack will be delivered to a child in need.

KUTOA was founded on the belief that each and every person has the power to make a difference. To that end, they have consciously handcrafted delicious health bars that not only allow you to live well, but also enable you to empower change around the world – bars that are both good for you and good for the world.

We worked closely with Agent18’s internal design team to create a web site more intuitive, engaging, modern & fresh.

The site also showcases Agent18’s new brand identity/logo.

Agent18 strives to protect your precious electronics so you may talk, type, sing, or dance your way through everyday life without worrying about security. They’ll keep you looking stylish with products that are functional, spark conversation, and get you noticed.

Stay in the loop with Agent18!


The Los Angeles chapter of the National Association of Women Business Owners (NAWBO-LA) announces that it has launched a completely revamped website in order to enhance the organization’s ability to communicate and collaborate with its membership and to attract new members.

NAWBO-LA represents the largest women-owned business community in the country, and is committed to the success and growth of the the Greater Los Angeles Business community – a region where over 509,000 women-owned businesses reside. The women-owned business community is the fastest growing segment in the economy, with such small businesses creating two out of three new jobs.

The new website was designed by Citrus Studios, which is owned and operated by Kalika Yap, a NAWBO-LA Board Member and V.P. of its Education Committee.  Yap was also the recipient of the organization’s Rising Star Award in 2010.

The website is the first in several new initiatives that the organization will be rolling out this year, including a NAWBO-LA Blog that will be accessed through the website and its first entrepreneur’s conference, Innovate 2 Own – I2O, an all day conference which will take place on September 24, 2011 at the Biltmore Hotel in downtown Los Angeles.

Here’s the Calendar of Events:

GO. Inspire. Join!


Representing more than 509,000 women-owned businesses in the Los Angeles-Long Beach-Santa Ana metropolitan area, employing more than 688,000 people, and generating more than $129 billion in annual revenues, women entrepreneurs have become an increasingly active and powerful force shaping the economic and political landscape of Southern California.

For more information about NAWBO-LA or the Enterprise Institute, please visit or call (213) 622-3200.

*The blog is an excerpt from the NAWBO Press Release.

Citrus recently redesigned the web site of our wonderful long time client Green & Greener with a clean, fresh, look!
Dynamic CEO & Founder, Alegre Ramos, launched Green & Greener, an eco friendly general store several years ago and was ready for a new look.
Citrus had previously designed the brand identity so designing a new look to match was a cinch!
Check out their wide array of eco-friendly products at Green & Greener like:
Shop til you drop! And if you’re in Los Angeles, make sure to drop by the store!
Green and Greener is an eco-living general store and design center offering a range of green products and services to help homeowners, businesses and contractors live, work and build greener. Located in Los Angeles, Valley Village, CA.
Insight Imaging Web Design

Insight Imaging Web Design

We’re so happy to announce that our Citrus Studios Client: Insight Imaging, a provider of diagnostic imaging services won several awards: a Silver Award,  28th Annual Healthcare Advertising Awards* and a Bronze Award, Aster Awards** recently for the redesign of their web site!


Insight Imaging Case Study:
Insight Imaging, a provider of diagnostic imaging services, was faced with a common problem: inadequate communication between the company’s marketing and information technology divisions resulted in an in-house developed website that fell short of both groups’ expectations. To quote Insight Imaging, the project “resulted in a less effective and relevant over-arching online structure that does not speak to [our] core markets and customers.”

Citrus Studios was selected to remedy this disconnect. In addition to redesigning and developing the primary website, Insight Imaging also wanted to reimagine the company’s intranet and e-newsletter, thus ensuring a cohesive online presence. At the same time, Insight Imaging was redesigning its off-line marketing collateral and materials. Citrus was asked to develop concepts that would remain relevant and usable for at least four years.

Per Insight Imaging’s request, Citrus designed and launched a clean, modern site—easy to read, easy to navigate, and clear at differentiating the company’s two primary business sectors: fixed and mobile imaging centers. In the field of imaging, credibility is of key importance. To that end, Citrus focused on positioning the company as the go-to source for expert knowledge in the radiological/ diagnostic imaging space. Case studies and white papers featured on the site further affirm the company’s position as an imaging expert.

Citrus is currently working on phase two of the project: to redesign and develop Insight Imaging’s intranet. The intranet is a primary means of disseminating information to Insight Imaging’s 1,700 employees working in over 30 states. This internally accessible website is a heavily used resource, and boasts vast amounts of information. One of the key challenges in reworking the intranet is to synthesize and present this information in a manner that makes it as accessible as possible. A homepage “dashboard,” intuitive hierarchy, and clean navigation will put information at users’ fingertips.

E-newsletters—monthly electronic bulletins sent to all staff—work in conjunction with the intranet in terms of sharing information throughout the company. These highlight everything from company events to “fun facts” about the firm and its team members. Citrus redesigned the e-newsletters to reinforce the overall branding, as reflected in the website, intranet, and other marketing materials. One of Insight Imaging’s requests was the ability to easily update the e-newsletter template. With that in mind, Citrus prepared a modular format that provides maximum flexibility within an established design framework. Insight Imaging’s webmaster is able to update the e-newsletter template with ease.

When complete, Insight Imaging’s dual new sites—one external and one internal—as well as its new e-newsletter template will unify the company’s marketing and communication materials like never before. As a result, Insight Imaging will be able to more effectively communicate with its various audience groups, both internal and external.

Winner: Silver Award
*28th Annual Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Over 4,000 entries were received in this years competition, making the awards the largest healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Winner: Bronze Award
**Aster Awards
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This national program recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts. The 2011 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 90% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

At Citrus Studios, we provide ongoing support for development.  Yesterday the newest version of WordPress was released; a program that is used mainly to develop and maintain blogs that allow our clients to tell their story. Citrus Studios has immediately taken to the process of updating this framework for all of our clients.

The new version of this software is lots of fun! It features lightning fast redesigned linking workflow which makes it easy to link to existing posts and pages, an admin bar so you’re never more than a click away from your most-used dashboard pages, and a streamlined writing interface that creates a simpler and less intimidating writing experience for new bloggers. There’s a bucket of candy for developers as well.

The goal: to implement the best darn web software for publishing your story on the web and sharing it with the world. The only limit to what you can build is your imagination!