Archive for the ‘Technology’ Category


Here are some really useful tools, some of which you will use every day, if you aren’t already. Exercise some critical judgment though: a tool is only as good as it’s data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.

Search Engine, Browser and Device Stats

One tool I come back to again and again is StatsCounter – there’s data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it’s always sensible to compare two sources of this data, this is always where I start.

Google Insights and Trends

It always seems confusing that there are two Google tools showing search trends – Insights and Trends with the later linking to the other with the text; “Explore advanced features with Google Insights for Search“. I keep expecting Trends to be closed down, but it soldiers on.

Both offer a quick way to view search trends over time by country run comparisons. Trends will also show data for 5 URLs, if they have received enough traffic to register. As well as analysing seasonality, they can be used to look at cause and effect (e.g., recession and unemployment searches rising as concerns about the economy grew in 2008 in the UK, prompting an increase in insomnia searches).

Google Ad Planner

Google’s DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google’s own servers, a partnership with comScore and XYZ. It’s perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc. and finding a list of sites that fit your target audiences – and then filtering down to those that are in the Google Display Network and can be targeted using AdWords. It’s a useful tool for benchmarking against competitors, too.

Google Keyword Tools

Everybody should already know this one – it’s the pre-eminent source of keyword data. Data can be viewed at a national level, with mobile search volumes split off separately. Login for the ability to download to CSV, or to add them directly to AdWords.

Less well known are the Placement and Contextual tools available from this URL. The placement tool will, based on keywords, URLs, a category or combination of these, suggest sites within the Google Display Network to place ads on. The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns.

Yandex and Baidu Keyword Tools

Remember the power of Yandex and Badiu in Russia and China, with 63 and 78 percent market share respectively. Yandex’s keyword tool covers Russia, the rest of the CIS and international traffic, showing the keywords you enter and related keywords with “Display” volumes.

Baidu has a keyword tool that only PPC advertisers can access, but they also offer an open trends and keyword tool called Baidu Index and there’s a good explanation of it in English, and a list of other Chinese tools on the ChineseSEOShifu blog.

SEOBook Keyword Tools

A Swiss Army Knife of free keyword tools – one to clean up keyword lists copied off webpages or from other sources by removing numbers, punctuation and words you don’t want (e.g. “free”); another tool to generate all the variations of two lists of words and one to generate typos/misspellings of keywords.

Microsoft Advertising Intelligence for Excel

A free Excel Plugin that brings in keyword data including volumes, additional keywords and other data from MSN AdCentre.


Find more keywords using Google Autocomplete and other sources. It’s a quick way of understanding the universe of searches around word or phrase to find negative or positive keywords.

Google Preview Tool

Is that ad running OK in Slovakia? Who’s bidding on your brand on mobiles in Mexico? The Google Ad Preview tool allows you to view PPC and SEO results as if located in a specific country on a fresh computer with no cookie or login based personalisation. Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location. It offers the ability to view ads based on a local area too, by entering a town or region.

YouTube Keyword Tool

YouTube is the dominant video search engine – and evolving as a fully-fledged entertainment hub with the obvious short-form video uploads alongside professional content from broadcasters and brands. Advertising opportunities here are detailed on their own micro site and Promoted Videos are shown next to video search results and managed through AdWords. The keyword tool will let you see what volume of searches are being made for specified keywords each month.

YouTube Trends Dashboard

An often over-looked tool that shows, per county, what videos are trending in a specific country by gender and age group – ideal for spotting content to advertise against, and knowing what’s “hot” on YouTube – or if you’re really doing well, watching your own videos trend. There’s a trends blog too.

via Search Engine Watch


Here’s a Thank you letter from Ari A. Matusiak, Executive Director of the White House Business Council for the participants of Urban Economic Forum.

Friends –

On behalf of all of us in the Administration, I want to send a quick note to thank you for taking the time to participate in the Urban Economic Forum this past Thursday and for making it the program it was.  We heard positive feedback throughout the day and are still receiving emails from attendees, glowingly recapping all they learned.  While they may have our email addresses, you are the ones they are really writing to. 

We know how busy you all are.  Thank you again for being a part of the day.  We look forward to staying in touch and to the opportunity to work together again some time soon.

I trust this finds all of you well.

Best, Ari

Ari A. Matusiak
Executive Director
White House Business Council
(202) 456-6809 (o)
(202) 503-5542 (m)


The White House Urban Economic Forum took place in Los Angeles on Thursday, March 22nd on the campus of Loyola Marymount University. The day long event focused on Urban Entrepreneurs, Small Businesses, Emerging Businesses and High Growth Businesses.  Mayor Antonio Villaraigosa opened the forum and Earvin Magic Johnson lead one of the early panel discussions on Urban Entrepreneurs. The event profiled Urban Entrepreneurs, explored investing in Urban Entrepreneurs, discussed how to start and fund businesses and the use of Social Media to grow your business.

Los Angeles Mayor Antonio Villaraigosa
Photo by Kevork Djansezian/Getty Images North America

Chairman and CEO of Magic Johnson Enterprises, Earvin "Magic" Johnson
Photo by Kevork Djansezian/Getty Images North America

Photo by Kevork Djansezian/Getty Images North America

Kalika participated in the Technology and Social Media Action Workshop along with:

Todd Park, Chief Technology Officer, White House
Russel Buetow, Microsoft
Charles Lee, CEO, Ideation     
Albert Cheng, Google  


  • Retina Display – Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.



  • The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.


  • 4G LTE – Built with the latest in wireless technology, the new iPad lets you connect to fast data networks around the world- up to 4G LTE.
  • Apple’s 5-megapixel iSight camera – designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.



  • 200,000 app and counting — is designed to work with iPad features like the beautiful 9.7-inch screen, Multi-Touch, the accelerometer, the gyroscope, and more.
  • iPhoto – features smart browsing, multi-touch editing, professional quality effects, brushes, photo beaming and photo journals.


  • iPad Smart Cover – snaps perfectly into place to protect your iPad screen. Open the Smart Cover and your iPad wakes up. Close it and your iPad goes to sleep. Fold the Smart Cover and it becomes a stand.


The new iPad will be 9.4 millimeters thick, or 0.37 inches. That compares with 8.8 millimeters, or 0.34 inches, for the iPad 2. The weight is going up from 1.33 pounds to 1.4 pounds.


Wi-Fi-only iPads

  • $499 for 16 GB
  • $599 for 32 GB
  • $699 for 64 GB

4G models

  • $629 for 16 GB
  • $729 for 32 GB
  • $829 for 64 GB

Courtesy of


Steve Jobs’ commencement address at Stanford University in 2005 is one of his most quoted speeches. It has been described as ‘life-changing’ and ‘career transforming’.

Here are some of the quotes from his address:

  • When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
  • I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
  • Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
  • Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
  • Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
  • No one wants to die. Even people who wanna go to heaven don’t wanna die to get there.
  • Again, you can’t connect the dots looking forward; you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
  • The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

Stay Hungry. Stay Foolish.

Quotes from


Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the roundpegs in the squareholes, the ones who are not fond of rules.

You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things.

And while some may see them as the “Crazy ones”, we see genius, because the ones who are crazy enough to think that they can change the world…

are the ones who do.

Thank you Steve Jobs! You’ll be missed.



Buzz around the office right now is about the Iphone 4S. Getting some mixed feelings on this one! Whats your take?

iOS 5 comes with a ton of new features: reminders, iMessage, a new gaming center and across-the-platform Twitter integration just to name a few.

New features such as cropping are now available through the iPhone 4S Camera.

Even faster everything.

Apple launched iCloud at its event, allowing users to sync their photos, music, emails and more across iOS devices.

The most important new feature of the iPhone 4S is Siri, a voice-controlled “Intelligent Assistant” that can complete tasks based on natural language. Ask it what the weather is like today and it will respond with details.

Photos from:

Our founder and CEO, Kalika Yap, will be serving as a panelist at the upcoming Connecting Women to Power Business Conference on March 30th!

She will be specifically participating in the break-out session entitled Branding Matters: Leveraging Technology to Market Your Business.  Approximately 700 conference attendees are anticipated.

The Connecting Women to Power Business Conference is being sponsored by the California State Board of Equalization, California Educational Solutions (CES), and the National Association of Women Business Owners (NAWBO).  It will bring together leaders from corporations, government agencies, and strategic partner organizations to explore ways of positioning women entrepreneurs to thrive in today’s global and ever-changing business climate.  Women who own their own businesses, or aspire to do so, will have a chance to build key connections while getting the latest on industry trends and discovering how to propel their businesses to the next level.

All proceeds from this conference will be used to provide low income and uninsured women access to breast cancer screenings that can be life-saving.

Whether you’re a small or big business, or just a blogger who wants his/her voice heard, reaching a target audience is necessary for success. Even after tapping into your market by means of e-commerce and brand identity, tools such as website management, internet advertising and SEO are key strategies for retention.

Citrus Studios prides in providing these services and will be more than happy to work with finding that key demographic for your website. To help further understand the audience for your website and how to effectively present it, it may be helpful to understand how the internet is being used by different generations. recently provided an impressive breakdown of defining different age brackets, which of them are using the internet, how each one utilizes the web, and through what means. This can all be seen via the image to the right.

Understanding how web trends vary like the one above and how to present websites accordingly is what our highly-skilled team specializes in, so don’t hesitate to be ahead of the curve and contact us today!

February 2nd, 2011 marks the unveiling of what’s being called “the most revolutionary OS seen in the last 5 years,” Android 3.0 Honeycomb. Not only has this created a strong buzz (no pun intended) amongst the technology community, but it seems to be a big milestone to look forward to in an age where tablets will begin to dominate the market. Not only will the User Interface be completely different than what we’ve seen so far, the OS promises to revamp text selection and copy/pasting, connectivity that supports USB and bluetooth-connected keyboards, more efficient Wi-Fi searching via a new combo scan method, a collection of new, innovative apps and lots more features that are sure to set the bar high. This will push companies like Dell, Samsung and Sony Ericsson into a good position against Apple with their upcoming tablets, all of which plan to run the Android Honeycomb OS.

This only further shapes the path that the future of web design is taking. The range of devices used today to utilize web browsing is growing, where the market of smart phones and tablets continues to increasingly push strong. This needs to be taken into account with modern web designs, adjusting for efficient layout browsing and adapting to different display reolutions without compromising content or image quality. To obtain the needed solution of a single website that can adapt dynamically from desktops and laptops to mobile phones and tablets, contact Citrus Studios, where this and other necessary tools like HTML 5 and E-Commerce solutions can be implented to your website to redesign and renovate it for the future!