Archive for the ‘web design’ Category

The Girl Effect is one of our favorite websites and a source of inspiration for us here at Citrus Studios.  This video embodies core value #9: Do More With Less. We would like to share with you that which inspires us!

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Whether you’re a small or big business, or just a blogger who wants his/her voice heard, reaching a target audience is necessary for success. Even after tapping into your market by means of e-commerce and brand identity, tools such as website management, internet advertising and SEO are key strategies for retention.

Citrus Studios prides in providing these services and will be more than happy to work with finding that key demographic for your website. To help further understand the audience for your website and how to effectively present it, it may be helpful to understand how the internet is being used by different generations.

PewInternet.org recently provided an impressive breakdown of defining different age brackets, which of them are using the internet, how each one utilizes the web, and through what means. This can all be seen via the image to the right.

Understanding how web trends vary like the one above and how to present websites accordingly is what our highly-skilled team specializes in, so don’t hesitate to be ahead of the curve and contact us today!


Whether you’re a new business or a small business, the idea of installing e-commerceon your web site can be a very daunting task. What may help to transition to the morecomplex hosts is to opt for common, simple, and familiar e-commerce hosts like Google,Amazon, PayPal, and authorize.net. This article provides great insight as to which oneof these four e-commerce options are right for you and your web site.

PayPal: One-time start-up fee of $179 with a small monthly $20 fee; best for web savvy entrepreneurs

Amazon: No start-up fees with transaction fees starting at $0.30 per transaction; bestfor e-commerce beginners

Google: No start-up fees with transaction fees starting at $0.30 per transaction; best forbusinesses that already use Google services

Authorize.net: Start-up fee of $99 with a $20 monthly fee, $0.10 per transaction fee,and $0.25 per batch fee; best for larger businesses in need of advanced sales tools

As always, if you need help with setting up these e-commerce systems or actually wantto upgrade from them to better suit your business, call Citrus Studios, where the webmasters and web designers are both extremely helpful and proficient in e-commerceand everything else web site-related.

While you’re contemplating that new website for the new year, perhaps this list of predicted website trends for 2011 will help with your decision.

  • Flexible Websites: Websites ought to be compatible in all media forms (browsers, mobile phones, iPads); the key to this trend is using multiple CSS media queries to serve multiple layouts, enabling flexible websites.
  • HTML 5: Google, Microsoft, and Facebook have already implemented this major revision of Hyper Text Markup Language — so should you!
  • Mobile E-Commerce: With mobile shopping rising a grand 143 percent in the past year, online retailers should be seeking ways to sell their products easily on mobile browsers.
  • Less is More: With limited space on Twitter and Facebook statuses, websites are increasingly becoming more keen with maximizing their 140 characters.

At Citrus Studios, our team can help you achieve these goals (and more!). Contact us today to get started!

Welcome 2011 with something new! Refresh your website with a new look — a techno makeover, if you will!

Here are some things to keep in mind when designing your new site:

  1. Install Google Analytics
  2. Install Google Webmaster and Bing Webmaster Tools Accounts
  3. Run a Crawl Simulation (you never know — you just might miss something the first few times around!)
  4. Test your site through each of these browsers: Internet Explorer, Firefox, Chrome, Safari and Opera
  5. Set Up RSS

The designers and developers at Citrus Studios are highly proficient in redesigning and renovating websites. Our services range from brand identity/strategy and digital media to social media marketing and photography! Contact us today for what steps you’ll need to take towards redesigning your site.

Oftentimes when you visit a website, the very first thing you notice is the color aesthetic; yet, when it comes time to deciding what color theme is best-suited for your website, you discover how difficult the task at hand is.

Choosing colors for your website is no simple matter. In addition to the entire psychology of colors, you must know which ones work well together to enhance your visitors’ viewing experience when it comes to web design. Here are some quick tips to help you:

  • Choose natural colors (i.e. neon pink is no good for anyone’s eyes!)
  • Choose colors that will contrast enough to make the important things pop (backgrounds shouldn’t bring too much attention to the visitor)
  • Choose three colors (less is more!)
  • Choose complimentary colors (take a good look at the color wheel)
  • Choose colors that suit your company (i.e. pink for maternity, green for golfing, red for food)
  • At Citrus Studios, our web design staff excel at building stunning, efficient websites that help your company establish its online presence — let us aid you in building one that is right for you and your business. Contact us today!


    Citrus Studios has the most amazing neighbors! Our clients and friends, Yogitoes, came for a visit and a Social Media training session today! Its always nice to see them and their mascot, Goa! Check them out! “yogitoes® has become a recognized global yoga brand, designing innovative products for yoga and beyond.   The SKIDLESS® yoga towel is one of the most widely used yoga accessories used in studios. ”

    UCLA is hosting the 4th annual California Clean Innovation (CACI) Conference on Friday, May 7. CACI provides a forum for entrepreneurs, investors, and managers to review current clean technology trends and commercially viable innovations.

    Register today!

    Citrus launched the conference web site in a record two weeks!

    Thanks UCLA for the opportunity! Have a great conference next week!

    visited the Wende Museum (Archives of the Cold War) today and met with the great staff including the Executive Director/Founder Justinian Jampol, the Manager of Projects & Research Cristina Cuevas-Wolf, the Director of Collections & Public Programs Ljiljana Grubisic, Collections Manager John Elliott, and Rob Sherer the Development Director.

    On display right outside the entrance was a striking segment of the Berlin Wall painted by Thierry Noir.

    The Wende Museum has over 100,000 objects including beautiful paintings (oil on canvas), posters, sculptures, statues, newspapers (complete run of East Germany’s official daily newspaper, commemorative plates), books, films, flags/banners, magazines and other assets. They have several small rooms as exhibition space and a larger vault in the back.

    Hope you get a chance to visit!

    The Museum is open to the public every Friday from 10 a.m. to 5 p.m. Tour of the Vault at 3 p.m. Admission is free.

    Wende Museum address:
    5741 Buckingham Parkway, Suite E
    Culver City, CA. 90230

    Don’t forget the bottom of your website when creating the layout. The footer is a great place to put important information.

    -Put information and links to pages you want visitors to notice
    -Remind visitors you are on Twitter and Facebook (you are, right?!)
    -Links to related information keep a visitor on the website longer
    -The footer should have the same branding style as the rest of the page

    The Citrus Studios footer maintains the branding, while directing visitors to the social media pages. The footer also makes it easy for visitors to find contact information. Many websites forget this- don’t have visitors searching all over your site for contact information. They’ll most likely leave your site frustrated, and find your competitor.

    See the Citrus Studios footer here
    Website function footer