Posts Tagged ‘Citrus studios design’


Kiyohara Moffitt is celebrating their 25th anniversary with a new website!

Kiyohara Moffitt is an architectural design firm specializing in custom homes (new and remodels) and commercial design.


A 100% woman-owned business with a firm commitment to serving clients’ needs, and which believes in adding value to a project through thoughtful programming, design and coordination, always placing the welfare and the interests of the owner as first priority.

Citrus designed a short video with a few quotes from Howard Schultz’s (CEO of Starbucks) new book Onward.  Enjoy!

Members of the Entrepreneurs’ Organization attended a private event last night where the CEO of Starbucks, Howard Schultz, sat down with Willow Bay, Senior Editor of the Huffington Post to talk about his second book, Onward (released just a few days ago.)

Citrus Studios website design, Los Angeles
CEO of Starbucks, Howard Schultz in conversation with the gorgeous Willow Bay, Senior Editor of the Huffington Post

In the Blossom Ballroom at the Roosevelt Hotel, EO members and guests were able to hear Howard share the story of the company’s turnaround, revealing how, during one of the most tumultuous economic periods in American history, Starbucks achieved profitability without sacrificing humanity.

He spoke about:

1.  The importance of depositing into a reservoir of trust by engaging with customers in the social and digital media space

2.  VIA/Starbucks’ Instant Coffee (which he predicts will be a multi-billion dollar empire)

3.  Why he came back as CEO (out of pure love for his company, aww!)

4.  The infamous Transformation Agenda that he borrowed/stole from Michael Dell, (who he goes on long bike rides with when in Hawaii/Maui.)

5.  Firing 9 out of 11 board members upon his return as CEO.

6.  How he closed all 7,100 U.S. stores to retrain baristas on how to make the perfect espresso.

7.  How success has a way of covering up small failures.

8.  The core values that inform his leadership:

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you.  Use authentic experiences to inspire. Stick to your values, they are your foundation.  Hold people accountable but give them the tools to succeed. Make the tough choices; it’s how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.

The word “onward” has appeared at the end of memos that he wrote to partners since 1985. During the company’s difficulties these past few years, “onward” became a spontaneous rallying cry, a source of inspiration and a sort of call to arms that connoted how Starbucks needed to be: forward leaning, nimble, scrappy. “Onward” has come to represent the type of leadership that strives to balance heritage and innovation; creativity and rigor; and benevolence and accountability.

At the end of the evening, Mr. Schultz was given the EO-LA Entrepreneur of the Year Award and each guest received an autographed copy of his book.  Thank you EO-LA for a fun and truly memorable evening!

print design, web design, logo design, web design los angeles

Citrus Studios Print Design



Even in an electronic world, print design is still the only tangible information of your company’s values that your clients can hold in their hands. It doesn’t require an Internet connection or a Wi-Fi hot spot. It’s extremely portable. It’s always “on.” Print design provides a tactile experience that the web simply cannot reproduce.

Involve your Citrus creative designer from the start. Contact one of our award-winning designers for a preliminary chat. Show them your competitors’ material. Give them an idea of what you are trying to accomplish and a little company background.

Our skilled, creative team will gather all the information needed to develop an initial concept, copy and layout. We work closely with you to develop personalized print design that you can feel proud of.

Give your potential clients or consumer something tangible to remember you by; a little something special to hold on to.

Facebook may have dominated the Internet social networking world in the short time MySpace once did; yet it is still and continues to be a marketing must-have for anyone trying to build an online presence for their business. Facebook is here to stay — it’s a smart move to either add a profile or page on the site for your company.

In addition to creating and/or cementing your brand, Facebook is a fast and efficient way for you to connect with your demographic and have them discover you. Receiving direct (not to mention, free!) feedback from your customers is a plus, too.

Once you have built a page or profile, promoting it to your existing customers can be done through e-mails, a simple link on your website or blog, and more.

Citrus Studios web designers have excellent experience in building and utilizing Facebook for your business on your website. Contact us today so we can show you how Facebook can help your business grow!

Want in on the entrepreneurial advice from some of the top businesswomen in the country? Kalika Yap, CEO of Citrus Studios, will share her own words of business-savvy guidance with audiences at the 1st annual Ltd Expo.

Start your new year off with this informative and rewarding conference on Thursday, January 13, 2011 at the Pasadena Convention Center. Kalika will speak on the main stage panel, sharing her experiences as CEO of Citrus Studios, Luxe Link, and The Waxing Company.

You won’t want to miss it! For more information, click here.

“Citrus Studios designed my beautiful web site showing off the fantastic pictures in my book “Feng Shui Your Life” and simultaneously created a clean, easily navigated experience where the reader can access all the important information about my feng shui services. They are professional, efficient and accommodating. Kalika Yap and her designers listened to my needs and implemented any changes easily so the editing process was enjoyable. I highly recommend Citrus Studios for their web site expertise, vision, attention to detail and prompt customer service!” –
Jayme Barrett, best-selling author of “Feng Shui Your Life